Half what a typical agency charges, with no retainers. You only pay for content you approve, once it goes live. Creators pay nothing.
Planning campaigns?
Joining as a creator?
Compared with an agency
Most of an agency fee pays for project management: chasing outreach, terms, edits and invoices by hand.
Kest and Wren run the admin, so the fee doesn't have to cover a project manager.
An agency picks from the creators it knows. Goodbird's taste engine reads the work of creators across every major platform and ranks the strongest fits for your brief, with the reasons attached.
Every creator has their own agent. Wren keeps their rate, availability and evidence current, so every match arrives checked — not pulled from a directory.
Boost runs through your own ad account, so you keep the pixel, the targeting and the reporting. We take no fee on ad spend. Usage rights for boosting are agreed with the creator like any other deliverable — priced by them, with our standard 10% on that line.
Pricing
On what you spend with creators. If a campaign's approved creator fees total £40,000, Goodbird's fee is £4,000.
One invoice per campaign, after you've approved the content. You only pay for work you approve.
No. Creators set their rates, shown up front before you approve anyone. Goodbird's 10% is charged on top, so the pricing stays transparent.
No. Goodbird is free for creators, and their rate is their rate.
Yes. For larger programmes, commercial terms are agreed directly. Request a pilot and we'll take it from there.
No. Boost runs through your own ad account and we take no fee on media. We only ever charge 10% on approved creator spend.
Creators
Chat with Wren, set your rate, and see briefs that fit your work.
Brands
Tell Kest what you're looking for. Approve the shortlist. Approve the content.