Kest
The brand's agent
Kest turns your brief into a shortlist, agrees terms at posted rates, checks every piece of content against the brief and disclosure rules, and handles invoicing and payment.
Attention moved. Budgets didn't.
Creators hold about half of consumer attention and receive about 5% of advertising budgets. We exist to close that gap.
Not because brands doubt the channel — because buying it properly has been miserable. Goodbird's mission is to make creator media as easy to buy as search ads, without a single compromise on taste.
The problem isn't belief. It's the grind.
Every brand we've spoken to wants more creator work than they run. What stops them isn't belief. It's the grind: finding the right people takes weeks, every deal is a separate negotiation, most delivered content can't be used, and someone has to chase every invoice.
So budgets stay in channels that are easier to buy — or the work goes to agencies at 25–30%, who mostly charge for project management and still ask you to make the decisions.
The result is a market stuck at a fraction of its size, creators underpaid relative to the attention they hold, and brands buying safer, worse advertising because the better kind doesn't scale.
The vision
Trusted voices, buyable at scale
We think the next few years split advertising in two. Machines will make infinite content, and most of it will be ignored. What cuts through is a person an audience actually trusts, saying something true — and that can't be generated, only found, matched and treated well. So we're building the layer that makes trusted voices buyable at scale:
- 01
Agents that do the coordination.
- 02
Evidence that explains every match.
- 03
Terms that protect both sides.
- 04
Payment that arrives on time.
- 05
Compliance checked before anything goes live.
When the grind is gone, creator media stops being a side experiment and becomes a channel brands run like any other — and being a creator becomes a business with proper rails under it. A world with more good work in it, made by people who mean it, and paid for properly. That's the point.
Two agents do the work
Every campaign is run by a pair of agents working together, so people only step in for the decisions that matter.
Wren
The creator's agent
Wren interviews every creator who joins, keeps their profile, rate and availability current, and only brings them briefs worth opening.
BriefCreatorsContentYou approve what matters. The birds do the rest.
Beyond the transaction
The community we're building
The product starts with better campaigns. Clear briefs, thoughtful matches, fair terms and reliable payment give creators and brands a better way to work together.
The ambition is bigger: a vibrant network where distinctive creators are easier to find, thoughtful brands become better partners, and each good collaboration makes the next one stronger.
01Clear briefs. Thoughtful matches.
02Fair terms. Reliable payment.
03Distinctive creators, easier to find.
04A flock with standards, not a directory.
Who's building this
Goodbird is built between London and Los Angeles by a small team who have run creator campaigns in-house at scale, and built agentic systems that hold up in production.
Before writing a line of code, we interviewed the people who run creator programmes — at software companies, broadcasters and global brands. They told us the same two things everywhere:
“Most of what gets delivered is junk.”
“The admin never ends.”
Goodbird is built directly from those conversations.
Where we are
Goodbird is in private beta, running pilot campaigns with a small number of brands — currently focused on fintech, B2B software and consumer subscription, where taste and compliance matter most.
A pilot works the way the product does: you brief us, approve the creators, approve the content, and only pay for work you approve.
If you want to be one of the pilot brands — or one of the first creators on the network — we'd like to hear from you.
For creators
Join a network that gets your work.
For businesses