Sana Koh
96%fitPersonal finance, explained plainly
Evidence 94 · Brief 99How we built a matching engine that reads taste, not just reach
Scale creator marketing.Without lowering the bar.
Brief Kest, your campaign agent, in plain language. It reads the work of 250M+ creators, finds the ones that fit your brand, and runs everything from contract to payment.
Make saving unboring
“Money creators who can explain an ISA without the cringe.”
UK audience3 reelsDisclosure-ready£4k–£12k
Mara Vance
92%fitMoney diaries · warm and direct
Evidence 91 · Brief 94Theo Ramsey
86%fitComedy explainers · a stretch pick, strong with your audience
Evidence 88 · Brief 82Why Sana leads
Plain-spoken money content, a UK audience that trusts her, and a clean disclosure history. Every signal is checked and current.
Echoes your best work · 91%Half the attention. 5% of the budget.
Why the gap exists
Creators now hold around half of consumer attention, but get about 5% of advertising budgets. The gap isn't taste — it's that running creator campaigns at scale has been miserable. Finding people takes weeks. Every deal is a separate negotiation. Most delivered content can't be used. Someone has to chase every invoice.
So budgets stay in channels that are easier to buy. The teams that push into creator work anyway pay for it in weeks of admin — or quietly lower the bar on who represents the brand.
How brands describe the status quo
I'm paying for taste and getting expensive project management.
90% of the videos were junk. They did the bare minimum to get paid.
We tried to automate creator invoicing with AI. We gave up.
How Goodbird works
You brief Goodbird
Start with what you already know works
Brief Kest in plain language and drop in your best-performing posts and past collabs. It reads what made them work and calibrates the shortlist to your taste before the first match.
Campaign direction
Smart, funny and clear about money — credible without being corporate.
ExplainerDry humourUK
Meet the birds
Kest works for you.Wren works for them.
Shortlist
MC
Mara Chen
96%Quiet luxury · considered rituals
DO
Deon Okafor
92%Dry humour · design culture
PS
Priya Shah
89%Slow fashion · joyful colour
Kest — the brand's agent
Kest turns your brief into a shortlist, agrees terms, checks every piece of content and keeps the campaign moving. You see the reasons behind everything it proposes.
New fitting brief
Field Notes / Autumn launch
Why youWarm documentary style
Deliverables2 films + stills
Fee£1,800
92% fit · review brief
Wren — the creator's agent
Wren keeps each creator's profile, rate and availability current, and only brings them briefs worth opening. Kest and Wren work it out together, so people only step in for the decisions that matter.
The matching engine
A matching engine that reads taste, not just reach
Scale at half an agency's fee only works if finding the right people isn't the bottleneck. Three signals, one shortlist — here's how.
250M+
creator profiles scanned every day, across every major platform
At that rate, hundreds of millions of profiles are scanned every day.
natural lightslow pacingdry humourwatching · reel 0347MC
Mara Chen
96%Quiet luxury · considered rituals
DO
Deon Okafor
92%Dry humour · design culture
PS
Priya Shah
89%Slow fashion · joyful colour
TN
Theo North
87%Food storytelling · warm documentary
Why Mara fitsUnderstated framing, natural materials and a low-pressure delivery style. Every signal is checked and current.
Boost the winners. Keep the learning.
Paid boosting
Turn the winners into ads
The posts that perform become paid ads through the creator's own handle, like Spark Ads. Licensing and performance analytics are built in.
Boost report
Organic reel · Sana1.2M views
Boosted through @sanaLive
Added reach+412k
Self-improving
Every campaign teaches the next
The next shortlist starts from what performed.
What changes when you scale with taste
For teams currently managing in-house
Scale the programme without scaling the admin.
Outreach, terms, content checks and payment are handled, so your team can run more creator work without growing the headcount. Sign-off stays with you.
01Sign-off stays with you
02All the admin, automated
03One invoice per campaign
Why Goodbird exists for businesses
1Invoice per campaign, with every creator paid on time.
10%of creator spend. The only fee.
0Unchecked posts. Every piece is reviewed before you see it.
- Brief
- Search
- Shortlist
- Agreement
- Delivery
- Metrics
- Invoice
Goodbird vs. the alternatives
GoodbirdAn agencySearch tools
How it startsA plain-language briefA kickoff call and a deckFilters and exports
Who does the workGoodbird runs it; you keep sign-offThe agency, at agency paceYou do
Choosing creatorsRanked matches with reasons you can checkThe agency's contact bookProfiles to screen yourself
QualityEvery piece checked before you see itDepends on the account teamOn you
ComplianceDisclosure rules checked before launchVaries by agencyNot covered
Paid amplificationBoost winners through creator handlesExtra scope, extra feesNot covered
What it costs10% of creator spendTypically 25–30%, plus retainersA subscription, plus your time
Questions, answered
FAQs
What does “taste” mean here?
Taste is everything that makes a creator right for a brand: aesthetic, humour, values, editing style, audience. Goodbird measures it with evidence you can check, not a vague label.
How are creators ranked?
Goodbird scores each creator's work and track record against your brief, then ranks the strongest fits. AI helps refine relevance, but it never overrides or hides the reasons behind a ranking.
Is follower count part of the ranking?
It's one signal, not the decision. Fit, evidence quality and audience relevance matter more.
What do the content checks cover?
Every deliverable is checked against the brief and against disclosure rules before you see it. For regulated sectors, that includes financial promotion requirements.
Does anything happen without our sign-off?
No. You approve the creators before anyone is contacted, and you approve every piece of content before it goes live.
What if the content isn't right?
Send it back for a revision or reject it. You only pay for content you approve.
Can we boost the content?
Yes. The posts that perform can run as paid ads through the creator's own handle, like TikTok Spark Ads. Goodbird arranges the usage rights.
How do payments work?
You get one invoice per campaign. Goodbird pays every creator on time and handles the paperwork.
What does it cost?
10% of creator spend, only on approved live work. No retainers. Creator rates are set by creators up front and shown before you approve anyone.
How do we start?
With a pilot: one brief, one campaign. Request a pilot and we'll set it up with you.
Ready to put a campaign in flight?
Tell Kest what you're looking for. Approve the shortlist. Approve the content. That's it.